The texting ad effectively uses ethos, pathos and logos, the cigarette ad semi-effectively uses logos, and the nose hair trimmer ad effectively uses ethos; but, the cigarette ad does not use ethos or pathos and the nose hair trimmer ad does not use logos or pathos;...
.This site is intended to help beginners, as well as experts, make sense of rhetoric, both on the small scale (definitions and examples of specific terms) and on the large scale (the purposes of rhetoric, the patterns into which it has fallen historically as it has been taught and practiced for 2000+ years).""Logos translates into 'word' or 'reason.' In rhetoric, logos refers to systems of reasoning." Daniel Kies: College of DuPage."Pathos, also called the pathetic or emotional appeals, persuades audiences by using emotions (Lanham 74)." Daniel Kies: College of DuPage."Aristotle defined ethos as the credibility or trustworthiness that the author establishes in his/her writing." Daniel Kies: College of DuPage..
The Argument's Best Friends: Ethos, Logos, & Pathos
Persuade your audience to agree by gaining credibility (ethos) or by using others' (when you think of Hanes, do you think of quality underwear or do you think of Michael Jordan?) By manipulating their emotions (pathos), or by simple use of logic (logos).